DIY Insurance

Your life insurace built for yourself,
by yourself

$1,000,000 in coverage starts at $1/day

2,114 families approved today

AI Driven Underwriting... It's a Game Changer!

Using our proprietary AI driven underwriting system, you can now get an instant decision on Term Life Insurance without to having a talk to a pushy salesperson!

Get covered just minutes
Up to $1 million in coverage
Skip the salesperson and get covered 100% online.

How to do it?

Get an instant quote and secure coverage in just minutes

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Life Insurance Under Your Control

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Frequently asked questions

What does life insurance protect?

Life insurance can help cover major expenses like mortgages, debts, and tuition while also replacing lost income. It provides financial security for everyday costs, giving your beneficiaries the flexibility to use the payout as needed.

What life insurance does DIY provide?

We provide term life insurance for individuals aged 20-65 and guaranteed issue whole life insurance for those aged 65-85. Term policies range from 10 to 30 years, with coverage amounts between $20K and $2 million, based on eligibility. Find out more about our coverage options today.

Isn’t my work insurance enough?

Employer-provided life insurance usually covers only 1-2 times your annual salary, which falls short of the recommended amount. Financial experts suggest having coverage equal to about 10 times your salary. To bridge this gap, many individuals purchase additional term life insurance.

Who can apply?

U.S. citizens and permanent residents aged 20-85 can apply for DIY coverage. Those 65 and under can keep term policies until age 80, while those over 65 may find guaranteed issue whole life insurance a quick and easy option. Ethos operates in all 50 states and Washington, D.C., except New York.

How much coverage do I need?

An easy way to estimate coverage is to multiply your annual income by 10 or subtract your assets from your long-term financial obligations. The difference is the coverage gap life insurance should fill. To simplify this process, try our life insurance calculator.

Does DIY have a refund policy?

Yes! Applying is completely free and won’t impact your credit score. Every policy includes a 30-day free look period with a money-back guarantee—cancel within 30 days for a full refund. After that, you can cancel anytime without fees or penalties. Just call or email us to request an electronic surrender form, and we’ll process your cancellation hassle-free.

What makes DIY Insurance different?

We’ve built an industry-leading product that is transforming how people apply for life insurance. Our proprietary underwriting engine algorithmically assigns each customer to the appropriate product so applicants can get the coverage that best fits their unique needs as fast as possible. 

Can I talk to a live agent?

Yes! We’re here to help anytime. Reach out to our customer success team at support@diy.com.

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Over 40? Your Life Insurance Costs Rise 10% Every 6 Months You Wait! Get Covered with DIY in Just 5 Minutes.