About us – DIY Insurance

Secure your family's future with simple, affordable life insurance that millions trust.

And turning it into a reality.

We identified a problem in the life insurance industry and took action to solve it.

The traditional life insurance process used to take weeks, with piles of paperwork, long phone calls, and a confusing experience that wasn’t user-friendly.

We’ve redefined the process to make it faster and simpler. At DIY, we prioritize your needs, offering flexible coverage options, eliminating unnecessary hassles, and providing valuable online tools. Plus, our team of licensed agents is always ready to assist you.

With DIY, life insurance works for you—efficiently and effectively.

See how we’re redefining life insurance.

Our Story

DIY Insurance was founded in 2025 with a clear mission: to make life insurance affordable, accessible, and hassle-free. The idea was born from a frustrating experience with traditional life insurance—complex processes, hidden fees, and a lack of transparency.

We realized that many Americans either don’t have the right coverage or don’t fully understand their options. So, we set out to change that by putting control back in your hands.

Trusted Partners in the Industry

DIY partners with top-rated, trusted insurance carriers that have been protecting families for over a century. These industry leaders have paid out hundreds of millions in life insurance claims, ensuring financial security when it matters most.

Join Our Team

Be part of shaping the future of life insurance.